The platform.
We realised that the influencer marketing landscape needs more. More data, more transparency and a full overview.
In 2019, marketing departments all over the world will spend over 1,9 billion dollars on fraudulent marketing.
From AdWeek.
If you want an influencer to market your product in their Instagram feed this is what you can source by yourself:
An analysis of their account (engagement rate, following etc.)
Maybe their own numbers print screened from their phone
Your own analysis and feeling towards the influencer