One platform. All channels.
Why do we do this?
You would’t ask just anyone to market your brand. That’s why the golfer Tiger Woods lost his deal with Gillette once his infidelity became official. His golfing skills didn’t go down to zero overnight, but there was something else. They didn’t support the man behind the golf club any longer.
The same thing happened to Isabella Löwengrip in Sweden in 2019. Papers went wild about her numbers being fraudulent and her customers backed out. They did not support the person any longer. And didn’t believe in the numbers any more.
But what, wait, numbers? Should’t they’ve known about the numbers prior to partnering up with Isabella Löwengrip? Her skills was being an influencer. Gillette couldn’t have known that Tiger Woods was a cheater - but could the thing with Isabella have been avoided?
We believe yes. That’s why we are building this. To enable you to take a step back from the personal narrative we’re use having with these marketing channels, and look at the whole data.
IRIS will provide you with all the data you need to be able to take a well informed decision instead of just your gut.
Influencers exists outside of Instagram you know.
What do you get?
Social channel analysis
Instagram
TikTok
YouTube
Content analysis
Repetetive content
IRIS sell-out analysis
Audience analysis
Demographics
Fraudulent followers
Buying behaviour
Influencer analysis
Strengths/weaknesses
History
Demographics
Similar accounts
Category
Digital mention analysis
Positive mentioning
Negative mentioning
URL analysis
Blog traffic analysis
Influencer marketing is the future.
If it’s done right.
